Research for Startups & Founders
Before you raise money, hire or build, you need evidence that the market is real.
- ✓Signed Scope of Work
- ✓NDA before you share
- ✓Named lead researcher
- ✓Milestone payments
- ✓Walkthrough included
- ✓GBP · USD · CAD · AED
Questions we answer
- Is the market big enough, and how fast is it growing?
- Who are the real competitors and where are the gaps?
- Will customers pay — and how much?
- Which country or segment should we launch in first?
Research we deliver
Market sizing (TAM/SAM/SOM)
Top-down and bottom-up estimates with every source and assumption shown.
Competitor landscape
Feature, pricing and positioning comparison of 10–30 competitors, with white-space map.
Customer discovery interviews
Interview guide, 10–20 recorded interviews, coded themes and a findings memo.
Feasibility study
Market, operational and financial feasibility with a clear go / no-go view.
Investor research pack
Market, problem and traction evidence written to slot into your pitch deck and data room.
Survey design & analysis
Validated questionnaire, sample plan and analysed results for willingness-to-pay or demand testing.
Enquiry
Day 0–1You
Share a short brief through the form or WhatsApp.
We
We reply within one working day with questions and a call slot.
You receive
Acknowledgement + call invite
Discovery call
20–30 minutes, freeYou
Explain the decision the research must support, your audience and available data.
We
A senior researcher listens, tests feasibility and suggests options.
You receive
Call notes
Scope of Work (SOW)
Day 2–4You
Review, request changes, approve.
We
A written SOW: objectives, research questions, method, sample, deliverables, exclusions, timeline and fixed fee. NDA signed if needed.
You receive
Signed SOW + NDA
Project plan & kick-off
Week 1You
Share data, contacts and brand guidelines.
We
Named lead researcher, milestone calendar, shared folder and milestone payment schedule.
You receive
Project plan + calendar
Research & check-ins
WeeklyYou
Join a short update call or read the weekly note.
We
Fieldwork and analysis, with a mid-point review of early findings.
You receive
Weekly progress notes
Delivery & walkthrough
Final weekYou
Join the walkthrough with your team.
We
Report, data and slides, plus a live session explaining methods and findings. One revision round included.
You receive
Report, data, deck, session recording
After-care
30 daysYou
Ask questions as you use the findings.
We
Clarifications at no cost; optional retainer for ongoing research.
You receive
Continued support
| Deliverables | A written report (Word + PDF), source spreadsheet, charts ready for your deck, and a 60-minute walkthrough call with the researcher. |
| Timeline | 2–4 weeks depending on scope |
| Walkthrough | Included |
| Billing | Fixed fee, by milestone · GBP, USD, CAD, AED |
A pre-seed healthtech founder in London needed to show investors that UK care homes would pay for a staff-scheduling tool. We sized the market from public registers, compared 14 competitors, ran 12 interviews with care-home managers and delivered a 22-page pack plus deck-ready charts. The walkthrough call prepared the founder for investor questions on every figure.
Can you work under NDA?
Yes. We sign your NDA (or ours) before you share anything, and the research is yours to use and publish under your own brand.
Do you use paid databases?
We combine public statistics, company filings, trade data and primary research. If your project needs a paid database, we quote it separately before starting.
Can you update the research later?
Yes — many founders take a quarterly refresh before each funding round.
